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Currently available in US only*
I was very excited to pick up the Tower 28 MakeWaves Mascara in shade Drift while I was in New York recently. It is yet to launch in the UK but it should be coming soon. Here’s a full review with before and after photos.
What is Tower 28 MakeWaves Mascara?
- Mascara designed to visibly volumise, lengthen and define
- Long-wearing and water resistant formula
- Triple-wave wand has three flexible, suspended bands that visibly lengthen and define each lash
- Super lightweight buildable formula
- Finish doesn’t get crunchy
- Easy to remove
- Vegan, gluten-free, cruelty-free
- Ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes
The Wand
This wand is great at catching every lash, and coating each one without loading on too much product at once. It extends and separates the lashes really nicely.
Key Ingredients
Aquaflex® Technology – conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorises the wave of your lash) and keeps them soft. Also helps keep lashes humidity-proof
Castor Oil Blend – keeps lashes looking healthy, strong, and conditioned
How to use Tower 28 MakeWaves Mascara
This mascara is really easy to use. Simply use the inner curve of the brush to build up visible volume and the longer bristles to lengthen and define. You can apply additional coats while lashes are still wet for more volume.
Before and After Photos
Here are the before and afters for you, with one light coat, two light coats, and then three generous coats on both eyes.
Where to buy Tower 28 MakeWaves Mascara
Currently this mascara is only available in the US.
My Review of Tower 28 MakeWaves Mascara shade Drift
It is so exciting to find a really good brown mascara! I think most people tend to choose a black mascara, (and I did actually pick up the Black version of this too), but I went straight for the brown one to start testing.
I am absolutely loving this mascara. Drift is the perfect shade of brown. Not too deep that you lose the softness, and not too warm that you end up looking like your eyes are a bit sore. It is just the perfect shade of brown.
The brush is great at picking up and stretching out every lash, and the formula has a lovely volumising effect that still keeps things looking fairly natural.
It feels really light on the lashes, isn’t at all irritating and I haven’t noticed any flaking or smudging. It’s great. I will try the black shade, Jet, soon but for now, Drift is just perfect.
If you’re looking for a new mascara that simply enhances the lashes, adds length and volume, and also keeps a curl, the Tower 28 MakeWaves Mascara is definitely one to look at.
Although this isn’t a tubing mascara, it does resemble one as it is lightweight, non-irritating and safe for sensitive eyes and contact lenses.
If you are looking for a tubing formula, I really like Zoeva’s one. Read: Ooh La Lash Tubing Mascara Review
When does Tower 28 MakeWaves Mascara launch in the UK?
Unfortunately the MakeWaves Masacara isn’t currently available in the UK. Right now, there is no confirmed UK launch date, however, I will update as soon as I can. Meanwhile, you can shop Tower 28 at Cult Beauty* in the UK.
Is Tower 28 MakeWaves a tubing mascara?
No. This isn’t technically a tubing mascara and can be removed with regular eye makeup remover. It is however very light feeling and long-wearing like a tubing mascara. Check out Best Eye Makeup Removers on a Budget.
What makes MakeWaves Mascara unique?
This is a fairly unique mascara because, although it is not technically a tubing mascara, it really does act like one because it never flakes or smudges, and also holds a curl exceptionally well. It is also suitable for contact lens wearers and sensitive eyes.
Is the mascara environmentally friendly?
Tower 28 have their Earth Sensitive Pledge and the MakeWaves packaging is made from 78% PCR (post-consumer recycled) plasti as part of their commitment to sustainable packaging.
What are the available shades and sizes?
There are two shades available in the Tower 28 MakeWaves Mascara – Drift which is a new shade, and a gorgeous brown, and also Jet, which is black. The mascaras comes in a full size which is 8.5ml and also a mini size.
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